Color Forecast 2010

Jackie Jordan, forecaster and director of color marketing services for Sherwin-Williams, honed in on hues during a fall Las Vegas Market seminar.

Following the seminar, in a reception at the Robert Allen | Beacon Hill showroom, she showed fabrics that depict the trends she spoke about.

Four categories will color the coming year -- rooted, simplicity, treasured and refreshed.

ROOTED
The tribal aesthetic is finding its way into contemporary interiors.These colors are rich and earthy with a hint of mystery. The deep teal waters of the vast coastline influences our 2010 color forecast.

                            
                       Rooted:  Kravet Couture Churra Fabirc        Aboriginal Mask

Aubergine: You'll find wisdom in the storied, blackened aubergine that speaks to antiquity, unearthed treasures and ancient cultures.

Gold: Frozen in time, this once liquid gold is organically earthy with hidden potential just waiting to be revealed.

Teal: The deepest of teals, this color is reminiscent of darkened tidal pools, a peacock's plume or the depths of the sea.

Red: An heirloom red that is deliciously ripe and succulent. It is authentic and culturally diverse.

Mohave: Sonoran or Saharan, this well wandered sandy color speaks of desert landscapes and tribal connections.

Gray: Rock solid and fundamental, this sophisticated deep gray carries its own weight with dignity, formality and masculinity.

SIMPLICITY
"Simplicity is the new sophistication and less is clearly the new more," says Jordan. "The hues are calm, subtle and nuanced with undertones that shift according to their surroundings, for easy versatility."


                   Simple:  Interieurs' India Song Sofa

Yellow: A yellow that is soft and creamy with a gentle but positive outlook. It will warm you up and satisfy your soul.

White: A temperate color, relaxed, restrained and sensible. This white has the potential to be a showoff if used with numerous textures and finishes, but is also accustomed to an understated presence.

Violet: This hue is naturally mysterious and difficult to describe in a single word. It is a veiled, dusky violet sunset, romantic and dreamy.

Gray: Contemplative and complex, this gray is to be taken seriously.Infused with an undertone of blue it keeps cool, sophisticated and very masculine.


TREASURED
From flea-market finds to artisan-made pieces, imperfection can lend rich character to our environments," says Jordan. "The palette reflects the beauty of natural aging, mellowing and weathering, evoking quality materials that have stood the test of time and become heirlooms."

Vintage Henkel Harris Pembroke Table

Yellow: This softened yellow is a central part of this trend. This is not last year's bright yellow, but instead a yellow that comes with age and time.

Yellowed: We see new products packaged in materials reminiscent of the past. Faded and yellowed wax paper with a crumpled and authentic essence. Not manufactured, shrink wrapped and shelved.

Green: The architecturally significant colors of the past provide new meaning in our interior spaces today. This century's old green that we now see on window frames, shutters, doors and tiles on our travels around the world are the new look of green for 2010.

Coral: Trader Vick's vintage fifties fabrics and faded Hawaiian shirts are reminiscent of this slightly muted coral that is still full ofspirit and possibility.          

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Posted by Carla at 12/3/2009 5:00 AM
Categories: Color
Tags: Hot colors for 2010 2010 Interior Design Trends
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